Oscar Hunter Dudley









Flick 
Magazine













– Project name

Flick magazine

– Role

Art director
Editorial designer
Photographer

– Date

Spring 2022

– Specs

Abobe InDesign
Adobe PhotoShop

For my final major project of my UAL diploma in Graphic Design I created a magazine titled ‘Flick’. As someone who is passionate about designing for print, editorial design is a big interest of mine.

The purpose of this magazine is to document skateboarding culture across the south of England, specifically focusing on Milton Keynes and London, two early-adopters of skateboarding in the country.

I went around Brick Lane and the South Bank with a Nikon D3100 DSLR loaned from my college, going inside of skateshops and around skateparks. This was my first time using a professional camera—sparking my passion for photography from that point onwards.

Questionnaire

I began the creation of Flick magazine by creating a questionnaire; it was sent out to my fellow students within the art school. As Flick magazine is marketed towards members of the younger generation, I wanted to gauge what styles of design they were attracted to on average. I achieved this by giving examples of work from artistically provocative magazines that complimented the similar nature of Flick.

Design

Masthead




I created this masthead using Adobe Photoshop. The typeface that I decided to use is Gill Sans Ultra Bold. I adjusted the kerning of the typeface to make it more condensed. I then applied a variety of different effects and filters to make it appear like it has been stamped down onto a piece of paper using a letter press, capturing the weathered ink effect influenced by my research of Dada and David Carson. I changed the colour of the masthead from black to red as I wanted to make my magazine's masthead as eye catching and memorable as possible by creating effective contrast. The black drop shadow added underneath the lettering adds to the contrasts I want to make this masthead stand out on my magazine's front cover as effectively as possible.


Front cover





Contents page




I took the photograph of the background image myself using my Nikon DSLR camera when I went to Brick Lane in London. This spread has been influenced by my research of David Carson; I took inspiration from his expressive use of bright colour by choosing the colour yellow for my type to contrast against the purple background. I added black boxes beneath the yellow type as I wanted to maximise contrast of the spread. 


Pages 4 & 5





These are the final pages 4 and 5 of my magazine. This spread has been impacted by my research of Dada, inspiring me to be more creative with my use of type. These pages are dedicated to skateboarding decks. All photographs are shot by me, capturing the skateboarding decks inside of a London skate shop.


Pages 6 & 7





This is the final design of pages 6 and 7 of my magazine. The left page of this spread (page 6) has been significantly impacted by my research of both Dada and 'The Bolted Book' by Fortunato Depero. The effect created by Adobe Photoshop's Threshold tool has added a very distinctive appearance to the type that will catch the eye of the reader when flicking through the magazine, as it instantly shows the topic of the spread upon first glance. The right page of this spread (page 7) shows photography of Brick Lane streets, capturing its culture of street art which skateboarders will be drawn to.

Pages 8 & 9




This is my final spread for pages 8 and 9 of my magazine. This spread is dedicated to skateboarding in Milton Keynes and it's culture. I set the logotype that I created using Adobe Photoshop at the top left of the left page (page 8). The photographs on this spread are shot by me using my Nikon DSLR camera showing different angles of a Milton Keynes skatepark, capturing the graffiti around the skatepark. I added a slight gradient effect to the bottom of the photograph on the right page to make space for the type, improving its visibility. 


Pages 10 & 11





This is the final design of pages 10 and 11 of my magazine. This magazine spread is dedicated to my magazine's featured skateboarder, Miles Silvas. I have decided to ask the reader the question, 'Who the hell is Miles Silvas?' to catch their attention and make them find out who Miles Silvas is by continuing to read the spread. I chose to make the type stating the topic of the spread, Miles Silvas, bold in contrast to the rest of the type on the spread to ensure that the reader can recognise the topic of the spread as quickly as possible without them potentially losing interest. I made the type surround the photograph of Miles Silvas pushing on a skateboard to further add uniqueness to the spread.








This spread of my magazine is dedicated to South Bank skatepark in London. The ripped page effect at the top of the spread is inspired by my research of Dada. I took the photographs on both pages myself with my Nikon DSLR camera. I placed the photographs into Adobe Photoshop and made the slightly darker to add more contrast to the spread. This spread of my magazine is designed to inform the reader about Southbank skatepark.








For the back cover I decided to use an advertisement as this is common practice for magazine design. However, I obviously chose an advertisement which relates to my target audience.