Oscar Hunter Dudley









Play Action
Branding











– Project name

Play Action International redesign

– Role

Illustrator
Leaflet designer
Brand designer

– Date

Spring 2024

– Specs

Adobe Illustrator
Adobe PhotoshopDuring my first year of University Play Action International, a charity based in Milton Keynes, came to us wanting a rebrand of their corporate/visual identity. In our client meeting they expressed that they wanted to keep the childish integrity embedded into their prior branding through utilising rounded san-serif typefaces, child-friendly ornamentation and bright primary colours
















This was the process I went through when designing the A4 tri-fold leaflet for the client.



Design

Leaflet


Logo




This was the process I undertook when designing the logotype for the client.